International retailers can be classified under two categories: Global grocery retailers and International fashion Brands. Example of global grocery retailer would be Wal-Mart. It operates in 15 different countries with 8500 stores. Then the example of international fashion retailer could be Zara or Gucci. Fashion retailers have seen their opportunity to expand their product mix and by that also market the products internationally. This is why we see the luxurybrands dealing with fashion clothing (including sports fashion, casual and formal wear, party outfits, footware and accessories) and then they have their luxuryitems like watches, perfumes, jewellery and all that can be a part of one's personality.
International Retailer of the Year
Every year on of the thousand international retailer are chosen to be the "International Retailer of the Year" by the National Retail Federations (NFR) annual convention. Who gets this award is chosen usually in January.
NFR haven't told the criteria to choose the winner, but they say that this award is for a global retailcompany that works excellent in their native country and internationally also.
This years International Retailer of the Year is Angela Ahrendts, the CEO
of Lululemon. It's a company which makes
technical athletic clothes for yoga, running, working out, and most other sweaty activities. There is told that Angela Ahrendts learned to create high volume sales and strong, distinct culture for a company, she learned working as a senior manager for Starbucks. She was able to grow her company Lululemon more than 180% in only five years. This was possible by not only making the global competitive but also being a rolemodel for customers and employee engagement. This is something that even some of the largest retail chains have difficulties at.
In 2012 the International Retailer of the Year was chosen to be Angela Ahrendts, who is the CEO of Burberry.
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