In an entertainment industry Disney is one good example being worldwide. It's best known of its products of the film studio: the Walt Disney Studios. It's been told that one of the explanations why Disney is so successful, is their intellectual property. There is no other company that has so much of well-known, cute, family-friendly, and highly marketable characters. In marketing they must have done something well for being so famous, loveable and global. People loves Disney in everywhere in the world.
In quite a latest news there were this article of Disneys newest marketing campaign where they built an entire street in London looking as an 8-bitted. This was a marketing trick of their movie
Wreck-It Ralph. The street is filled with 8-bitted -looking statues and stuff. I think this is very cool way of marketing a new product especially in this kind of field.
There would be a job to do if Disney wanted to do this kind of marketing in every country where the film is published. Maybe they should do the same thing to some of Helsinkis streets when the premiere comes to Finland? I understand it would be hard and expensive to make 8-bitted streets to almost every country in the world, but that would also be a different way to market and raise interest in customers. Maybe there would be even this cute dog outside every movie theater when Wreck-It Ralph movie is on?
An interesting example, which looks quite unique!
VastaaPoistaEven if we couldn't get the whole street (e.g. cost reasons), a single dog would be cute to have.