Tips for an international marketing planning

I was reading this one website with a few good advices to international marketing.

There was this good sentence that "Any successful firm internationally, should first obtain success locally". This is so true. You must carefully create your product before trying to hustle it to everywhere in the world, where it might not be even needed. To bring your product first to local markets is like testing if it's worth to expand over the world. And when you start expanding the product, you must think carefully: Can they afford it? Do they want it? Do they need it?

There was also this good advice about marketing a product as an foreign product. Especially if the product is something that your country is known of or the people knows that this product quality is the best in your country.

One important thing in marketing internationally is trying to find a local partner. And for the best this partner should be a company that already has a local credibility.

And to the end this one good example that every taste just not work to every people. It might be about where they are used to.